The mobile ecosystem is changing. Mobile developers build much of their success on data-driven insight, enabled through smart tracking and targeting of users. Stringent (privacy-based) policies from Apple, Google, and regulators have created new challenges for developers, publishers, ad tech companies, and marketers. Despite these challenges, the mobile market—and the games market within it—is more […]
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We streamed, we Zoomed, we ordered groceries and houseplants online, we created virtual villages while navigating laptop shortages to work and learn from home. In many ways, 2020’s pandemic-induced isolation threw our dependence on technology into overdrive, snipping away at our real-life connections while bringing digital relationships to the fore. But for every life-changing Zoom, […]