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Workers at Atlanta Apple store file to hold first U.S. union election

Workers at an Apple Inc store in Atlanta on Wednesday filed a petition to hold a union election, seeking to become the company’s first U.S. store to unionize amid a wave of labor activity at other major firms. The effort at the Apple store in Cumberland Mall is backed by the Communications Workers of America, […]

Apple "Peek Performance" Event Introduces Upgraded iPhone SE

On March 8, Apple held its long-awaited product event, “Peek Performance,” unmasking its latest products, with upgrades to its iPads, Macs, and welcomes new products to the scene as consumers anticipate with eagerness high-powered Apple tech.  The Big Tech giant’s first event of 2022 brought along an updated version of its iPhone SE, robust yet […]

The Ascent of Apple’s $3 Trillion Valuation

In its intraday trading on Monday, Apple became the first to reach a $3 trillion valuation when its shares hit $182.86 per share, followed by a dire drop below its milestone, as the company seeks out to fortify its capital reign on the market. The Big Tech giant welcomes the new year with hopes of […]

Apple suing Israeli hacker-for-hire company NSO Group

Tech giant Apple announced Tuesday it is suing Israel’s NSO Group, seeking to block the world’s most infamous hacker-for-hire company from breaking into Apple’s products, like the iPhone. Apple said in a complaint filed in federal court in California that NSO Group employees are “amoral 21st century mercenaries who have created highly sophisticated cyber-surveillance machinery […]

Italian competition watchdog fines Apple, Amazon $225M

Italy’s antitrust watchdog has fined Apple and Amazon a total of more than 200 million euros ($225 million) for cooperating to restrict competition in the sale of Apple and Beats branded products in violation of European Union rules. An investigation found that provisions in a 2018 agreement between the U.S. tech giants limited access to […]

Microsoft tops Apple as the world’s most valuable company

Apple Inc. was toppled aside from its throne as the world’s most valuable public company by Big Tech fellow, Microsoft, after the iOS developer’s market share fell on Friday by almost 2 percent. The fluctuation arises from Apple’s financial report for the fiscal year 2021, revealing unusual results – despite failing to meet Wall Street’s earnings expectations […]

Apple loses $6 billion in revenue due to chip shortage crisis

The rippling effect the global chip shortage inflicted on Big Tech firms manifested into Apple’s fourth quarter (Q4) revenues, reporting in a $6 billion loss that could potentially delay manufacturing plans, according to CEO Tim Cook.   The Big Tech titan revealed Thursday its financial report for the fiscal year 2021, failing to accommodate Wall Street expectations, an outcome heavily attributed to […]