Churning refers to the discreet loss of customers from a larger customer base – defined as the percentage of customers that stopped using your company’s product or service during a certain time frame. Customer churn is one of the most important metrics for a growing business to evaluate, which is calculated by dividing the number […]
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5G is now live in 24 markets around the world and is supported by an expanding number of devices with a growing awareness among consumers. A GSMA report states that 46 operators in 24 markets had launched the commercially available 5G networks by 30 January 2020. By 2025, one in five mobile connections are expected […]
This week, Google cemented its place as a main partner to the telecoms sector, with multiple partnership agreements for Google Cloud and the launch of its new strategy – the telecoms industry strategy – designed to enable telcos to tap into the opportunities presented to them as a result of the digital transformation. It was […]
As marketers look to enhance and develop their customer communication methods, traditional SMS messaging is rapidly making way for the more dynamic and feature-rich Application to Person (A2P) platform. Despite these messages being delivered in a similar way, they are much more interactive, personal and customizable than an individual text message. As the industry gets […]
Technological advancements have made it easier to access medical information or open conversations about prevailing health concerns. Tech has enabled us to familiarize ourselves more with health and medicine – making it easier to diagnose and track information relevant to individual queries and cases. Although we may perceive the global advancements as extensive, health systems […]
Customer experience (CX) is one of company’s highest priorities today. Businesses are putting a lot of effort into making sure that their customers have an enjoyable experience with the company or in the service they provide. One of the easiest and best ways to make customers happy is to answer questions and queries, and resolve […]
The Organisation for Economic Cooperation and Development have released their latest statistics which show that nine of its member countries now have half of their broadband connections using fibre. This is up from six countries from the previous year. In total, the share of fibre in broadband connections covering the 37 countries increased to 27% […]
U.S.–China tensions accompanied by market saturation are placing the global smartphone market under immense stress. The latest research from International Data Corporations has shown that the African smartphone market saw shipments increase 4.0% quarter upon quarter in Q3 last year to total 22.6 million units. The firm’s latest research indicates Africa’s complete mobile phone sales […]
Coronavirus has affected big companies’ ability to both acquire manufacturing materials, and deliver finished goods. 1. Samsung shuts down its factory in South Korea due to a coronavirus outbreak. While most of the factory reopened soon after, the floor on which the infected employee was found, remained closed a few days later. This brings to […]
We have for some time, been able to listen to experience music anywhere we want. This could be at work, home or running along to your favorite tracks on the beach. Granted, 30 years ago you’d have had the weight and bulkiness of a Sony cassette Walkman, but today we live in the era of […]