Churning refers to the discreet loss of customers from a larger customer base – defined as the percentage of customers that stopped using your company’s product or service during a certain time frame. Customer churn is one of the most important metrics for a growing business to evaluate, which is calculated by dividing the number […]
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5G is now live in 24 markets around the world and is supported by an expanding number of devices with a growing awareness among consumers. A GSMA report states that 46 operators in 24 markets had launched the commercially available 5G networks by 30 January 2020. By 2025, one in five mobile connections are expected […]
OTT (Over the Top) Messaging apps such WhatsApp, Facebook Messenger, iMessage and WeChat have driven the decline of the conventional SMS text services. Instant messaging supposedly overtook SMS in 2012 and since then, Global SMS revenues have fallen accordingly. Person to Person SMS revenues will have fallen by around 42% between 2017 and 2022. Operators […]
This week, Google cemented its place as a main partner to the telecoms sector, with multiple partnership agreements for Google Cloud and the launch of its new strategy – the telecoms industry strategy – designed to enable telcos to tap into the opportunities presented to them as a result of the digital transformation. It was […]
By MIKE SCHNEIDER and AMANDA SEITZ Associated Press Facebook on Thursday began taking down ads for the reelection campaign of President Donald Trump that direct people to a survey labeled a “census,” hours after House Speaker Nancy Pelosi said people would confuse it with the once-a-decade head count. Facebook said in a statement that it […]
As marketers look to enhance and develop their customer communication methods, traditional SMS messaging is rapidly making way for the more dynamic and feature-rich Application to Person (A2P) platform. Despite these messages being delivered in a similar way, they are much more interactive, personal and customizable than an individual text message. As the industry gets […]
Technological advancements have made it easier to access medical information or open conversations about prevailing health concerns. Tech has enabled us to familiarize ourselves more with health and medicine – making it easier to diagnose and track information relevant to individual queries and cases. Although we may perceive the global advancements as extensive, health systems […]
A recent GSMA study shows that despite some progress, the gender gap in mobile internet usage remains substantial. Over 300 million fewer women than men are able to access the internet from a mobile device in low- and middle-income countries. The main barrier affecting ownership is affordability, followed closely by lower awareness, as well as […]
On the 11th and 12th of February 2020, the Carrier Community (CC) hosted its 12th annual Global Carrier Community Meeting (GCCM). Several panels and talks took place featuring speakers from companies including, Microsoft, Three UK, and Lycamobile. Members of the CC consist of executives and decision makers representing over 350 operators from over 55 countries, […]
By BARBARA ORTUTAY AP Technology Writer SAN FRANCISCO (AP) — Twitter is starting to test tweets that disappear after 24 hours, although initially only in Brazil. The company says the ephemeral tweets, which it calls “fleets” because of their fleeting nature, are designed to allay the concerns of new users who might be turned off […]