Of the various social networking apps that have made it easier to stay connected amid the pandemic, one of the social platforms that stands out is Soul App; a Shanghai-based application has recently come to North America, Japan, and South Korea.
The latest trend, such as the fast-growing Clubhouse app highlights an emerging social media trend featuring technology-driven social platforms. Yet it still uses the basic model as Facebook, which involves circles of friends, with the distinction that Clubhouse requires only an invitation from an existing member to join the Club.
A social platform that is a little bit different is veteran, Soul App, launched in 2016 which would make it something of an antique, but for the fact it kept its backroom tech updated with Artificial Intelligence (AI) matching of members.
SOUL has benefited from the technological tide of the increasingly matured tech of big data and AI, a trend that helps transform social networking products.
“At a time when Internet-based technologies have penetrated every nook and cranny of life – and social life in particular – nearly 90 percent of Gen Z surveyed want to expand the ways they socialize,” SOUL said in a statement.
This was highlighted in Soul’s Generation Z’s Social Life Report.
SOUL noted that “most social networks fail to move away from the traditional model centered on pre-existing social circles putting younger users under social pressure who would otherwise express themselves freely and honestly.”
Albeit, with slow growth, the AI-powered social networking app has become quite popular, with more than 100 million registered users, and more than 30 million monthly active users, making it the top five most downloaded free social networking apps on the China App Store.
Unlike Chinese dating apps competitors Momo and Tantan, SOUL offers an alternative to superficial swipe culture. By taking profile pictures out of the equation, the Chinese dating app helps its Gen Z users find matches based on common interests, Jing Daily reported.
The AI-powered social networking platform offers users an “explore” feature to post personal statuses and to browse through other people’s posts. The simplicity of the platform’s interface is the main reason for its popularity. Additionally, the application has become a social media hub based on an algorithm-based recommendation system.
The speedy algorithm-enabled interaction models cater to young people’s social needs. As the younger generation falls into the habit of spending fragmented, sporadic time online, their desire to seek a lifelong friend has been replaced by the pursuit of temporary, but equally meaningful, companionship.
SOUL also uses a decentralized content distribution mechanism that balances popularity and matching influences, so that everyone’s contents can be fairly viewed and shared with reduced interference on traffic distribution for users and their posts.
On SOUL, users can tag their posted contents to define their topics of interested and enable their contents to reach others with the same interests and hobbies, including music, literature, history, movies and games, according to the company.
Users can strike up a conversation about shared interests or play online games as a team. In this regard, SOUL capitalizes on its accurate and efficient recommendation system to build a “wonderland” of freedom, openness, and enjoyment as a path for its users to have pleasant companionship 24/7, which betrays the core secret of Soul app’s exponential growth.
“The app’s algorithm-enabled friend recommendation system Planet and personalized content feeds allow users to spot someone after their own hearts,” SOUL said in a statement.
Specifically, Soulers can tap their Planet to make matches and interact directly with their friends through various features including Audio Call and Soul Cam.
There is no swiping left or right as is familiar the world over with user of such dating apps as Tinder, instead users look for comonality.
“They can find potential like-minded friends as they scroll through intriguing posts made by others, where shared interests lead to blossoming friendships,” SOUL said.
Predictably, amid the deeper integration of new technologies and social networking services, stress-free and interest-based social networks represented by the Soul app are set to play an ever-important role down the road.