For businesses, customer loyalty is the key to success. The cost of attracting a new customer is five times greater than the cost of retaining an existing customer. Companies offer incentives such as loyalty programs and rewards to encourage customers to remain loyal to your brand. But what happens when an enemy is emerging, lurking in the shadows? […]
Customer Experience
Automation, Analytics and AI For a service provider (SP) to compete in an increasingly competitive market, it must invest in three categories. It’s well understood that analytics, AI and automation, the three As, will pave the way for any telco looking to futureproof its operations. But how can SPs make sure their investment is worthwhile? […]
Since the late 1970s, a new generational wireless network has evolved and revolutionized communications approximately every ten years. The launch of 1G in Japan in 1979 enabled the first commercially available cellphones from Motorola; 3G came with the ability to surf the internet; and 5G, launched initially in South Korea in 2019—although not yet available […]
The customer’s needs must be the starting point for any digital offering – and at the latest since the beginning of the pandemic, this has become not just a “nice to have” but a true “must” for telecommunications providers. Precisely on a saturated market, where various providers’ offerings seem very similar, new customers can be […]