FIFA 2022

With more than half of the world’s population expected to watch the FIFA World Cup in Qatar, football presents a chance for sponsors to boost their brands. Businesses get ready for the tournament every four years by developing innovative marketing strategies. For the first time, an Arab country is hosting the tournament. The Qatar World […]<

When Saudi Arabia defeated Argentina last week, shock and elation hit every connected device in the world within seconds. Shock, because in footballing terms, isn’t it the shark that’s meant to eat the minnow?  And elation because every now and then, sport reminds us of how wonderfully unpredictable it can be. The ramifications of the […]