Inside Telecom

How to Ensure Your Brand isn’t an Endangered Species

Consumers have been fed a steady diet of sustainability messages for the last 20 years, at least in developed markets. And now this is becoming built-in to the choices we make when buying or remaining loyal to a brand. But our parameters for purchasing are becoming ever more demanding, particularly because of our increasing appreciation […]

Hands Up Who Was Surprised When they Killed the Apple Car

In a move that shocked the world on Tuesday, Apple terminated their decade-long program to build a car. The shock was that it took so long to kill it off. The process had been so beset with issues that, internally, the so-called Titan Project was whisperingly referred to as the Titanic Project. Various media reports […]