U.S.

War Will Downgrade Israel's Credit Rating

Moody’s is the world’s pre-eminent advisory on debt markets. Along with Standard & Poor and Fitch, it monitors global investment risk. And now, it’s just sounded the alarm bell for Israel, warning that the severity and probable longevity of the current Israel/Palestine conflict will make it more expensive for Netanyahu’s Government to borrow money. The […]

Warning. Do not read this article if you DON'T have a fear of flying.

There may be a faulty engine part on your next flight Alarming news from the civil aviation sector yesterday is the discovery of jet engine components, in service right now, which have false safety certification. All the details, such as the broker company who supplied the engine parts, the particular engine in which they’re now […]

How Would it Taste if it Happened to You, Google?

Advertisers Will Find this One Hard to Swallow So unbeknownst to you, Google has apparently been re-arranging the letters of your search enquiry when shopping online to include a brand name supposedly relevant to the search. It gets fed back to you, and you click on it. However, this is also unbeknownst to the company […]

How to Kill a Brand You’ve Spent 100 Years Protecting

AI-Generated Y3000 Proves Coke is No Longer the Real Thing I once sat in a boardroom presenting two Coke TV commercials and online films I’d just produced to the company’s marketing director and her acolytes. This woman was a tough cookie who would entertain absolutely no deviation from the Coke brand’s three marketing platforms. 1. […]

C’mon Nike, Talk to the Construction Industry. Just do it!

Nike Out-thinks its Competitors Again Iconic sportswear brand Nike has just unveiled a ventilation system to keep athletes cool. It’s called Aerogami and it works according to each wearer’s level of workout at the time. I’m sorry but my thesaurus hasn’t given me a better alternative to describe this tech. So I’m going to have […]