Would you like some Bitcoin with your Burrito?
April Fool’s Day is National Burrito Day and Chipotle is giving away $100,000 of the Tex-Mex delicacy or $100,00 in Bitcoin if customers guess a six-digit code.
The brand is teaming up with Stefan Thomas, the tech founder who notoriously lost his Bitcoin login worth $387 million earlier this year and calling upon fans to enter for a chance to win on April 1.
Chipotle Mexican Grill announced this Thursday a Burrito-Bitcoin tie-in which will see the well- known Mexican style grill celebrate National Burrito Day.
“National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites,” said Chris Brandt, Chief Marketing Officer. “We’re always looking for unique ways to enhance the celebration, and this year, we’re giving fans the opportunity to acquire two highly valuable assets: Burritos or Bitcoin.”
This occasion makes Chipotle the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers.
It’s not quite as simple as it sounds, the total prizing is as follows: 10,000 fans will win one (1) free burrito; 50 fans will win $500 in Bitcoin; 3 fans will win $25,000 in Bitcoin.
Let the reader be the judge. Chipotle has over 2,750 restaurants in the United States, Canada, the United Kingdom, France, and Germany, according to company statistics published at the end of December last year.
A Redemption Story
On National Burrito Day, Chipotle and Stefan Thomas, the Founder and CEO of Coil, will launch a new interactive game called “Burritos or Bitcoin.”
In a playful ode to Thomas’s experience losing the login to his hard drive that stored $387 million in Bitcoin, Chipotle is encouraging fans to carry out a mock “chiptocurrency” rescue mission and crack the code on its digital wallet.
How It Works
Each player will have ten (10) tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in Bitcoin. If players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.
The contest officially goes live on April 1 at 9:00am PT and ends at 6:00pm PT that same day. Fans can play “Burritos or Bitcoin” by visiting: burritosorbitcoin.com