Businesses like celebrity company Prenuvo, have the power to transform preventive healthcare.
Prenuvo will attempt to forecast your future for $2,500 dollars. The company provides magnetic resonance imaging, or MRI, which scans your entire body for early indications of multiple sclerosis, liver diseases, aneurysms, and cancer. The procedure takes about an hour.
Prenuvo CEO Andrew Lacy stated that his company’s technology can identify over 500 conditions, including brain aneurysms, multiple sclerosis, and cancer, and he wants to help customers understand what’s going on beneath their skin. Because the scans are currently not covered by insurance and patients must pay out of pocket.
An MRI is ordered by a physician. Even if the scan only covers a portion of the body, it can take more than an hour to interpret the images due to the complexity of the science involved.
The FDA in the United States approved Prenuvo’s bespoke MRI scanners in 2018, allowing them to scan a person’s whole body in roughly an hour. Upon completion of the scan, one of the thirty certified radiologists employed by the organization reviews the images. Results are typically returned to customers in five to ten business days.
The business has spiked in a drastic manner. Other than full-body scans, for $1,800, Prenuvo provides a head and torso scan; for $1,000, it offers a scan of the torso only.
Scaling In the Old-Fashioned Manner
Lacy stated that they are working together at Prenuvo to decrease prices “old-fashioned scaling.”
Prenuvo scans are now being provided by some businesses as an employee benefit, which has contributed to a rise in the technology’s accessibility. According to Lacy, it benefits businesses that have self-funded insurance programs because it allows them to personalize their products while taking on the associated risks. Conventional insurance companies are keeping an eye out.
Lacy stated that “Over time, that data helps inform insurance companies about whether this should be something that would be covered across the insurance plans that they offer.”
The inclusion of artificial intelligence is one way that Prenuvo is exploring to decrease costs. This way the duration of the scan would be lowered and therefore more people would be able to access it. According to Lacy, the price and the length of time users spend using the pricey machines are directly related.
This treatment will become a medical technology breakthrough faster if it becomes more widely available.
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