New Apple Intelligence Top Features Falling Behind Its AI Flaws
Apple has announced artificial intelligence features at the WWDC 2024 event. Even though Apple has continuously been trying to be updated with releasing new iPad Mini, the Apple intelligence top features were highly waited for, it seems nearly uncompetitive in today’s situation due to the excitement among users.
The rollout of the most ambitious features of Apple Intelligence has been staggered, which seemed to frustrate Apple users.
According to a report by Bloomberg, internal testing uncovered that OpenAI’s ChatGPT indeed outdid Apple’s Siri by a margin of 25% in accuracy and could answer 30% more questions – raising serious questions about Apple intelligence Siri features and capabilities.
Apple has confirmed the improvements Siri is undergoing to understand natural speech and integrate applications with local files more perfectly. However, they cannot deny the limits to what Siri does, and in fact, the Big Tech giant has resorted to passing more complex questions over to ChatGPT, following a partnership with OpenAI.
Apple Intelligence Top Features and OpenAI
Not only does Siri make use of OpenAI’s technology, all Apple intelligence features such as image and document understanding also rely on ChatGPT and writing tools in apps like Notes and Safari currently use this technology as well. Therefore, this deep reliance on ChatGPT may indicate Apple struggles to establish a competitive AI tech stack, especially in comparison with big tech companies such as Google’s Gemini and Meta.
Following what internal sources say, unfortunately, Apple intelligence features are more than two years behind in the generative AI technology. The acknowledgment is a concern for the pace at which innovation happens inside the company and its competitive streak in the fast-evolving landscape of AI.
From Comparison to Competition
Samsung, among others, has already deployed its AI ecosystem across a wide range of devices, assisted by Google’s Gemini stack, as well as Chinese phone makers who have jumped onto the generative AI features bandwagon with advanced image generation and next-generation assistants.
At this pace, it looks like Apple is hurrying, probably to relieve investor fears regarding its positioning in the race.
Among the best of Apple intelligence top features so far are notification summaries and prioritization, which are helpful but no game-changers for the user experience. Announcements of major updates or improvements are yet to be made, hence leaving curiosity among people as to how the company would renew its AI strategy for future purposes.
Final Thoughts
With the continuous work towards developing new Apple intelligence features, the company is currently facing big challenges with the technological flaws within Siri that remain the biggest barrier to the meaningful AI development of the company.
For it to succeed with Apple intelligence top features, a reform in the strategy will have to be made by big company Apple to keep pace in this fast-changing AI industry. Whether through accelerated innovation, deeper partnerships, or even a more ambitious vision for its AI offerings, Apple will have to move smarter to avoid falling further behind in the wide AI world.
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