Many obstacles have faced Apple’s heavily rumored electric vehicle; however, the iPhone maker seems to be proceeding with project “Titan,” and completing “much of the core work” on its secretive autonomous EV targeting 2025 as a possible launch date, a report by Bloomberg found.
These developments come following years of reported changes to the project, which initially started in 2014, having five different executives running it after Apple Watch lead Kevin Lynch took over earlier this year.
As such, the American company’s own silicon team designed the chip, which is the “most advanced component” that’s been developed for the project so far. It is also getting ready to put the chip through its real-world paces in its fleet of test vehicles in California, attempting to produce a vehicle with “stronger safeguards than what’s available from Tesla and Waymo,” sources familiar with the matter told Bloomberg.
They also reveal more details about Apple’s car plans, which decided to engage in a vehicle that would not feature steering wheels or pedals, giving it a more futuristic feel.
While the business model is still undecided, Apple considered trying to create a self-driving fleet to compete with Uber, Lyft, and Waymo; a project proposed by Tesla but is did not execute. However, reports say that the “more likely scenario” is that Apple will sell the cars to individuals.
The goal of Project Titan is to create an autonomous car that does not have a steering wheel, with the interior to be large and look more like the limousine-style seating arrangement that EV startup Canoo has promoted in its electric van prototypes.
The Verge noted that “Apple was at one point in talks to acquire Canoo, which was earlier this year, and recently hired one of the startup’s co-founders.” There would be a large, iPad-style touchscreen display that will run a user interface similar to iOS.
Apple stock rose more than 2 percent to a new all-time high of $157.87 per shareaccording to the New York Post.
Last but not least, the company is not planning to develop a proprietary charging cable for the car, in regard to the electric vehicle side of things. Rather, it wants to make the vehicle compatible with the “combined charging system,” or CCS standard, which would make it possible to charge the vehicle at most public fast charging stations.