Facebook to refurbish its image with a rebrand

Facebook announced on Tuesday plans to rebrand its image by changing its name to mirror the tech giant’s recent emphasis on creating its metaverse, according to The Verge. 

Mark Zuckerberg is planning to change the social networking company’s name, with the new label will be announced next week at the company’s annual Connect conference on October 28th.

The branding will be directed at exhibiting the titan’s desire to be recognized as more than just a social media platform.

The revamp will place the Facebook app, in addition to Instagram, WhatsApp, Oculus, and much more of its groups, under the wing of one parent company to oversee all its platforms.

Facebook, which is currently under regulatory fire from all angles, already has more than 10,000 employees creating consumer hardware, such as augmented reality (AR) glasses – which Zuckerberg believes will spread on a global scale, same as smartphones.

“We will effectively transition from people seeing us as primarily being a social media company to being a metaverse company,” the told The Verge in July.

With regulatory examination tightening its chokehold around Facebook, the rebranding will be able to distinguish what its CEO is currently working on from the scrutiny the social platform is exposed to.

Facebook is not the first company to follow the rebranding tactic to separate its projects but still unify them under one umbrella.

In 2015, Google was restructured under a parent business entity, Alphabet Inc., to present itself as more than just a search engine. A move that immerged the company to the tech scene as a conglomerate with diversified companies covering different fields.

“I’m told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years,” according to The Verge.

In September, the Big Tech company selected Andrew Bosworth to lead Facebook’s augmented reality and virtual reality plans as Chief Technology Officer (CTO). Some of his projects would focus on products such as the Oculus Quest VR headset.