- A digital center providing a boundless journey through a multitude of cultural experiences
- The initiative is a significant leap for Alwaleed Philanthropies and its partners in bridging the physical and virtual worlds
Riyadh, 17th Nov 2022: Alwaleed Philanthropies (AP), chaired by HRH Prince Alwaleed Bin Talal Al Saud, launched their latest innovative initiative on the metaverse, a center that combines multiple virtual spaces to provide users with an unparalleled digital and cultural experience. AP launched the center during the International Day for Tolerance, which is an annual observance day declared by UNESCO in 1995 to generate public awareness of the dangers of intolerance. The initiative is in line with AP’s mission to bridge the gap between cultures and forge the way for global communities to become more open and tolerant, utilizing the latest disruptive 3D technology to spread their message throughout the world to connect with the younger generation.
The experience will be live on the Decentraland platform where attendees can explore the multi-story building showcasing elements of historical stories while linking diversified cultures together. The development of the digital experience was inspired by AP’s mandate since their founding over 4 decades ago to build, and nurture tolerance across humanity.
“Alwaleed Philanthropies is committed to deploy collective efforts towards exposing minds and dismantling borders, as we believe in an open world and operate on the concept of creating an impact on people’s lives globally. Our commitment to mankind, is to permanently be on the lookout for innovative approaches as we build connections for better cultural understanding as well as boundless tolerance. At Alwaleed Philanthropies, we initiate and collaborate, to come together for good deeds, through cooperating with a range of philanthropic, governmental and educational organizations to combat poverty, empower women and youth, develop communities, provide disaster relief and create cultural understanding”, said HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies.
The experience was curated by Alwaleed Philanthropies in partnership with Oxford University Museums, Pergamon Museum-Berlin, University of Edinburgh, Turquoise Mountain, and Darzah to provide a genuine representation of each story. The purpose of the metaverse philanthropic center built by Alwaleed Philanthropies is to shed light on stories from various projects that have been supported by the organization, including: “The Astrolabe”: an astonishing astronomical calculating device, “The Aleppo Room”: Bayt Wakil from the Syrian city of Aleppo: a social enterprise that empowers Syrian women and mothers, the “Sound weaving”: a music box, “Jami’ AlTawarikh”: the Compendium of Chronicles by Rashid al-Din, the “Artisans Room”: the artisans project of handmade traditional Saudi crafts (Mizwada), “Turquoise Mountain”: to contribute to culture and shape it according to innovative art, and “Darzah Room”: a non-profit, ethical fashion brand creating authentic, handmade Palestinian products.
Alwaleed Philanthropies is one of the first Saudi philanthropies to meaningfully activate the metaverse with a social purpose and mission to spread the message of tolerance, cultural exchange and inclusivity extending from the physical world to the digital world. Alwaleed Philanthropies is committed to continuously explore new channels and technologies that empower humans and highlight important causes. It is worth noting this center will be reflecting all Alwaleed Philanthropies focus areas and is only the start for Alwaleed Philanthropies plans on the metaverse.
Over four decades, Alwaleed Philanthropies has supported and spent more than 4.4 billion dollars on social welfare and initiated more than 1000 projects in over +189 countries, managed by 10 Saudi female members, reaching more than 1 billion beneficiaries around the world, regardless of gender, race, or religion. Alwaleed Philanthropies collaborates with a range of philanthropic, governmental, and nongovernmental to combat poverty, empower women and youth, develop communities, provide disaster relief, and create cultural understanding through education. It seeks to build bridges for a more compassionate, tolerant, and accepting world.
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