How will AR Shape Tourism?

Augmented Reality (AR) technology has revolutionized every industry and placed a different perspective on each product and service. The travel and tourism sector has enormous growth potential with this emerging technology. 

The digital transformation by AR is boosting travel experiences for tourists. As per Statist’s report, the Augmented Reality market is predicted to grow from $5.91 billion to 198 billion by 2025. AR is all about endless opportunities while having the tremendous possibility to bring innovative changes to the tourism and travel industry.  

Enhancing People’s Perceptions 

The AR technology improves people’s perceptions of their favorite travel destinations as observed on the AR devices. Technology integration into the travel app development is recommended to stand out from the vast competition. The AR-based travel apps can engage customers easily with interactivity and generate an immersive user experience. 

The AR and virtual reality tourism industry is redefining how people interact with retail sectors and service industries. The success in these fields proved AR’s viability in adding value to our daily experiences. While many people don’t travel regularly, AR travel integrations will become more common tools utilized by innovative organizations and businesses. 

For example, utopia VR is a leading-edge web-based platform that provides immense benefits to their user where they can take their virtual events and meetings to the next level. 

Nowadays, augmented reality travel apps such as Visit Orlando obtain augmented experiences for users. It’s always important to remember that AR is more than a novelty as it builds on what exists to deliver surprising or informative experiences that are unique. AR does not compete with the authentic experiences tourists demand but improves them. Experts expect AR to become a booster to regional, local, national, and international destinations if this technology is embraced. 

Another form of this trend occurred in November 2021 when people used AR to walk around the ancient religious sanctuary of Olympia when the Olympic Games were held. 

Augmented Reality Travel 

Augmented reality travel is an unavoidable part of the tourism industry’s future. It will change how businesses, people, tourists, and families prepare for their trips, reach their destinations, and engage with restaurants, hotels, and other points of interest when they arrive. 

Augmented reality in tourism and hospitality industry is characterized by the ability to provide information instantaneously, which is the most valuable aspect of AR travel. 

Augmented reality tourism examples include hotels, inns, and even rental properties that have turned toward AR to deliver reviews, recommendations, and other valuable bits of info directly to visitors’ smartphones. Plane Finder AR offers a glimpse of a current augmented application using map-based formatting. 

Improving the overall experience is a criteria related to AR in tourism. It offers resorts, hotels, and other identical businesses the capability to provide customers with more information on demand. 

The Hub Hotel from Premier Inn, a British resort, made AR consistent with the wall maps it places in hotel rooms. When viewed through a tablet or smartphone, the wall maps include extra information about some of the local places of interest, serving as a tourist information tool. 


Technology has been changing our lives for two decades, as it is taking us to another level entirely, with AR and VR occupying the tech scene lately. If accomplished correctly, AR stands to induce profound biological and physiological impacts. Those technologies are turning many aspects of our lives upside down, removing the natural sensation from experience for so many. 

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