KSA’s Newest LEAP

Saudi Arabia is Nokia’s biggest market in the Middle East and Africa, and it plays a significant role in society in the nations where it does business. Accordingly, Nokia sees Saudi Arabia as a crucial market. The company is dedicated to offering the most cutting-edge technologies. Including 5G. To help the country develop a robust digital infrastructure and empower its people. It uses its end-to-end network technology portfolio to ensure technological competitiveness and accelerate the complete digital transformation in the Kingdom per Saudi Vision 2030.

A Quick Look at LEAP

LEAP shattered all tech event records during its debut. Organizers Informa Markets expect this year’s iteration will further raise the bar. This year’s iteration will also feature more than 90 worldwide entrepreneurs pitching for a portion of a $1 million prize pool.

According to Michael Champion, regional EVP, MEA at Informa Markets. “There has never been an event that has garnered such rapid popularity among corporations, governments, sponsors, and tech luminaries.” “Tech players now see Saudi Arabia as a catalyst for a new world of possibility” and LEAP as a “can’t-miss event.”

Numerous public and commercial sector organizations have backed LEAP in the meantime. The following companies have joined LEAP 23 as strategic partners and sponsors: Neom, STC, Saudi Aramco, Mobily, IBM, Microsoft, Ericsson, Huawei, and Najm Insurance. Additionally, the United Kingdom, Finland, Japan, Pakistan, Indonesia, Oman, and India will have country pavilions in the 2023 edition LEAP.

What Nokia Brings to the Table

In support of Saudi Vision 2023, Nokia has brought its most cutting-edge technology. To demonstrate how the firm can power Saudi Arabia’s digital future. The experts, partners, and leaders from Nokia will discuss fresh opportunities for digitization and business transformation in the Kingdom and the region. ​

Self-Organizing Network (SON) of the Mobile Networks Business Group from Nokia. SON helps manage growing network complexity. Producing adaptable solutions that automate operations across various ecosystems and effectively address network challenges. Nokia’s self-organizing networks (SON) feature closed-loop automation and machine learning, enabling CSPs to maximize the performance of every radio access network cell.

Network slicing from Nokia enables CSPs to build numerous virtual networks, or “network slices,” that can provide application-specific network performance. Utilizing complete automation. You may offer dependable, scalable networking driven by business intent. Creating long-tail income streams that improve the monetization of your network platform. The Network Infrastructure Business Group provides innovations in the fixed, IP, optical, and SD-WAN fields. Nokia showcases broadband for the future, automation, IP networking without compromises, Nuage SD-WAN driving enterprise digital transformation, and multi-terabit secured optical networks.

It’s Not Only Nokia

Mobily Pay has contracted with Swedish telecom giant Ericsson to provide ADM application development and management to serve as the company’s technical support. This arrangement enables Mobily Pay to create and introduce new products and services to improve the company’s customer experience. As a result, Mobily Pay will be able to provide more projects and implement solutions more quickly and for less money.

Mobily and Huawei Technology Investment Saudi Arabia inked a contract. To facilitate the combined development of digital transformation toward the implementation of Intelligent 5G and Customer Experience Management. The agreement will improve the 5G user experience to increase Mobily user loyalty and shorten the time-to-market, in line with the 2030 vision for Quality of Life and the Digital Economy.

LEAP has attracted a worldwide line-up from the USA, Middle East, Levant, North Africa, the Sub-continent, Europe, and Scandinavia. In addition to having over 900 exhibitors confirmed for 2023. Along with an international group of the greatest names in the tech industry, such as Snapchat, Google Cloud, Amazon Web Services, Visa, Alibaba cloud, Ericsson, Huawei, Dell, Nokia, SAP, Microsoft, Cisco, and IBM, they include Saudi Arabian heavyweights STC, NEOM, Saudi Aramco, Mobily, and ELM.

Wrap Up

Such a “LEAP” further shows us the kingdom’s seriousness with its new direction. Centering itself in the middle of innovation and massive projects. The domain realizes that the world’s sustainable approach might come in the way of its biggest export. Oil. Such big projects not only allow the kingdom to center itself as a new hub for innovation and technology, but they will also show the world that beneath the surface, greatness awaits.

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