Maestro, Amazon’s Take on the AI Playlist Trend

Amazon Music has announced its AI playlist generator, Maestro, barely a week after Spotify announced its own AI Playlist.

• With Maestro, users can have personalized playlists simply by providing text prompts, including emojis, emotions, activities, and even sounds.
• The AI playlist creator will offer different access levels for Free, Prime, and Unlimited users.

Amazon Music has announced its AI playlist generator, Maestro, barely a week after Spotify announced its own AI Playlist.

With Maestro, users can have personalized playlists simply by providing text prompts, including emojis, emotions, activities, and even sounds.

Currently in beta but catering to both iOS and Android users, Maestro is accessible to a select group of Amazon Music subscribers in the United States. Following an update to the latest version of the app, the beta testers will find Maestro conveniently placed on their home screen or accessible via the playlist creation interface.

Amazon’s Maestro offers natural language prompts to craft custom playlists tailored to individual tastes and preferences. Whether users seek tracks inspired by a specific emoji, a nostalgic era of music, or even tunes suited for particular activities or moods, Maestro may be able to deliver with remarkable accuracy.

Some of Amazon Music’s suggested prompts ranged from “😭 and eating 🍝” to “Music my grandparents made out to,” which is a peculiar choice of mood. The company assures that there are safeguards to prevent offensive language and inappropriate prompts.

The AI playlist creator will initially have a limited release to Amazon Music subscribers across all tiers, including Free, Prime, and Unlimited. The main difference is that only Amazon Music Unlimited subscribers gain instant access to their playlists in their entirety. Meanwhile, the other tiers only get 30-second previews of their generated playlists before saving.

To answer the question on everyone’s mind, yes, Amazon has a music streaming platform. However, unlike Spotify and Apple Music, which each have 574 million and an estimated 112 million user respectively, Amazon Music has about 80 million as of 2023.

Amazon is known for offering dupes of popular items at outrageously discounted prices, including Skims shapewear, the Hydro Flask water bottle, and even the Dior Lip Oil. However, releasing an AI playlist generator just days after Spotify…

It feels like every streaming service is applying AI technology in the same way. At this point why should you go with one service over the other if they all offer practically the same thing?  Where’s the pizzazz? Where’s the healthy competition? Even the promo video looks similar to that of Spotify’s.

If users wanted the illusion of options, they’d vote.

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