Snapchat AI Tools to Create Realistic Snap Filters
On June 18th, Snapchat introduced a new iteration of its generative AI technology, allowing users to create more realistic snap filters.
Despite its smaller size compared to other social media giants, Snapchat is still in the game largely thanks to its feature that allows users to integrate digital special effects into images and videos. After all, Snapchat is the pioneer of face snap filters like the iconic flower crown and dog ears.
Realistic Filters
With the new set of AI tools, the company is encouraging AR developers and artists alike to craft AI-driven lenses. Rather than spending weeks on developing AR effects, the AI tools would help them do it in hours. Users can then use these snap filters in their content.
The tools include an AI assistant that answers developers’ questions and a generative tool that allows artists to render a 3D image from a simple text prompt, relieving the creator of hand 3D modeling. Most exciting of them are new capabilities that ensure that the lens matches the motion and lighting of the content. For example, if you move your head your AR hat would move accordingly instead of looking wonky. This makes for far more realistic pictures and videos.
Snap CEO Evan Spiegel described AR technology as “one of the most meaningful advancements in computing that the world has ever seen.” He also emphasized the significant impact of AR tools during the company’s quarterly earnings call on April 25. He noted that these tools not only enhance user experience but also offer substantial opportunities for advertisers and creators.
A Supportive Program
Alongside the new AI tools, Snapchat also announced an enhanced version of its developer program, Lens Studio. It allows users to develop AR features, beyond mere snap filters, not only for the social media platform but also for websites and applications. And considering the new AI tools cut down on production time, developers can create increasingly intricate work faster, as Bobby Murphy, Snap’s chief technology officer, pointed out.
“What’s fun for us is that these tools both stretch the creative space in which people can work, but they’re also easy to use, so newcomers can build something unique very quickly,” Murphy said in an interview.
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