Snapchat

Snap Hires Google Ad Executive to Help Improve Ad Performance

Snap Inc, owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. Darshan Kantak, who previously led product management for search ads at Alphabet Inc’s Google, joins Snap as senior vice president of revenue product. Before Google, […]

Snap Launches Enterprise Division to Help Businesses Build AR Features

Snap Inc, owner of photo messaging app Snapchat, launched a new division on Thursday that will help other companies build augmented reality features for their websites or apps. The division called AR Enterprise Services (ARES) marks the first time Snap will sell to business customers its AR technology, which can enhance photos and videos of […]

Digital Ad Market Shows ‘Signs of Life’ but Economy Clouds 2023 Outlook

When Snap Inc kicks off the third-quarter earnings season for tech and social media companies on Thursday, investors are expecting modest revenue growth across most of the sector as results will be compared with a difficult 2021 when Apple Inc privacy changes began to upend the advertising industry. But a possible recession next year makes […]