Small businesses often collect more location data than they realize. Customer addresses, delivery zones, service routes, store visits, and transaction histories can become a practical location-intelligence layer when they are analyzed together. Two customers may spend the same amount, yet one may be far more valuable because they return regularly, fit efficiently into an existing […]
location data
Google Maps’ trip data is moving into your phone storage, leaving the cloud behind, in anticipation of future legislation.
With the sudden surge in online working and learning, mainly fueled by the latest health events that hit the world population, the number of internet users has increased considerably in the last few years. According to statistics by the international telecommunications union (ITU), the number of internet users increased by 9 percent between 2019 and […]
Three U.S. states, Washington, Texas, Indiana, and the District of Columbia filed a lawsuit against Google’s parent company, Alphabet Inc., for “deceptive” location-tracking misconduct, embarking into users’ privacy. “Google falsely led customers to believe that changing their account and device settings would allow customers to protect their privacy and control what personal data the company […]
