Brand Finance Awards

Barcelona, 2 March 2023: e& today received the Brand Finance Telecoms 150 2023 award as the most valuable portfolio of telecom brands in the Middle East and Africa. e& has undergone a significant transformation, resulting in remarkable business growth and sustained stakeholder confidence. The transformation into a global technology and investment group has seen e&’s […]

Digital Fasting

UAE’s du hoped that digital fasting would help to instill self-reflection during Ramadan. Not too long ago, one of the highest profile companies in the United Arab Emirates conducted an experiment during Ramadan. The company was Emirates Integrated Telecommunications Company (EITC) and the experiment was to create a ‘technology fast’ within the Islamic practice of […]

better brands

I’ll start with a provocative assertion: most telcos typically pay less attention to their brands than they ought to, and that doesn’t work for them. The proof: mobile service has become commoditized in over ¾ of the 50+ markets studied by Strategy&. In many Telcos, the responsibility for the brand sits in Consumer Marketing, meanwhile, […]


As the new year gets into full swing, we can look back at the progress made to roll out 5G in 2022, and what we can expect from 2023. While many of us have been left less than enamoured by the UK’s lagging 5G rollout, 2023 could be the year we see things change for […]

New Generation Telco?

Although the industry has never stood still, it has also been simple to implement quick or significant changes within major organizations that use tried-and-true business models and expensive infrastructure to serve hundreds of millions of clients. Telcos must make crucial choices about handling these and other transitions while having time to stay one step ahead. […]

UAE Telecom Market

We frequently ponder what the future will bring. The Vice President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai, H. H. Sheikh Mohammed bin Rashid Al Maktoum, has stated: “Anyone who thinks that the world after COVID-19 would be the same as the one before it, is mistaken.” Change is […]

5G Era

As consumer demand rises, and network availability expands, 5G is becoming more viable for widespread use — by 2027 it’s expected to cover 75 per cent of the world’s population. However, it’s still no secret that 5G uptake is dawdling and many enterprises still aren’t enjoying its benefits. Here, Hamish White, CEO and founder of […]

Relatively unscathed from two years of the global pandemic, the telecommunications industry is on the precipice of transformation. It’s going digital, which, although this may seem inherent for an industry centered around technology, will trigger a mass of change and challenge for the industry. What will happen in 2022? Here, Hamish White, founder and CEO […]