There is no room for outdated systems and approaches to communication in the market and the shift to hybrid working has accelerated the need for business to centralise their communications in a single platform. This has led to the rise in the adoption of Unified Communications as a Service (UCaaS) platforms such as Zoom and […]
Telecom
Barcelona, 2 March 2023: e& today received the Brand Finance Telecoms 150 2023 award as the most valuable portfolio of telecom brands in the Middle East and Africa. e& has undergone a significant transformation, resulting in remarkable business growth and sustained stakeholder confidence. The transformation into a global technology and investment group has seen e&’s […]
The hunger for fossil fuel is not what it once was. The urgent need for a sustainable solution to help limit environmental damage has showcased that fossil fuels are not the only way to go. Fuel alternatives started becoming mainstream, making life easier for companies in various sectors by helping them reduce costs and become […]
Blockchain is the ultimate disruptive technology, capable of decentralizing power and creating a more transparent and equitable society.” These words by Don Tapscott, an influential author and blockchain expert, capture the essence of how blockchain technology can transform industries and the world as we know it. At the heart of blockchain lies decentralization, which enables […]
UAE Telco du hoped that digital fasting would help to instill self-reflection during Ramadan. Not too long ago, one of the highest profile companies in the United Arab Emirates conducted an experiment during Ramadan. The company was Emirates Integrated Telecommunications Company (EITC) and the experiment was for telco du to create a ‘technology fast’ within […]
Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth. The new logo comprises five different shapes forming the word NOKIA. The iconic blue color of the old logo has been dropped for […]
You might be taking an elevator to the stars soon enough. While human teleportation is nearly impossible, a tubelike space elevator is plausible. While some may say the materials needed to build such elevators is quite scarce. Big names in technology, such as Japan, are still pushing forward with the space elevator. If we put […]
At the exact point where the northward urban sprawl of Johannesburg meets the southernly expansion of Tshwane (formerly Pretoria) sits the nerve center of Vodacom, the only Vodafone company in the world with a different name. Vodacom Park. Far from being an actual park, the HQ of South Africa’s biggest network operator is a bustling […]
I’ll start with a provocative assertion: most telcos typically pay less attention to their brands than they ought to, and that doesn’t work for them. The proof: mobile service has become commoditized in over ¾ of the 50+ markets studied by Strategy&. In many Telcos, the responsibility for the brand sits in Consumer Marketing, meanwhile, […]
Telecom equipment maker Ericsson will lay off 8,500 employees globally as part of its plan to cut costs, a memo sent to employees and seen by Reuters said. While technology companies such as Microsoft, Meta and Alphabet have laid off thousands of employees citing economic conditions, Ericsson’s move would be the largest layoff to hit […]