A recent Bloomberg report reveals that Apple intends to airtag delay the release of its next AirTag 2 tracker until 2025. This decision stems from the existing surplus stock of the first-generation device, which remains unsold. Consequently, Apple has ruled out a 2024 launch.
This delay aligns with earlier rumors suggesting that production for AirTag 2 might commence in late 2024 or early 2025. The report highlights Apple’s apparent overproduction of the device, resulting in excess inventory across retail and storage facilities.
Despite offering useful features for users, the AirTag hasn’t gained as much popularity as Apple’s other accessories like the Apple Watch or wireless AirPods. The initial 2021 launch of the first-generation AirTag aimed to aid users in locating lost belongings using the FindMy app, utilizing low-power Bluetooth connections and short-range connectivity.
The forthcoming second-generation AirTag is anticipated to incorporate advancements such as an enhanced broadband wireless chip akin to the technology within new iPhones and Apple Watches.
Notably, Samsung recently introduced its own second-generation SmartTag 2 tracker, boasting a redesigned appearance and improvements in battery life and communication capabilities.
Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Tech sections to stay informed and up-to-date with our daily articles.