With the emergence of the Coronavirus and the subsequent shift to remote work life, enterprises and businesses have been quick to reassess short and long-term strategies in order to maintain efficiency of their services.
As such, 48% of businesses enhanced cloud migration plans in order to encourage and support working from home, according to Certify.
Cloud communication is an essential tool for companies and refers to the integration of voice and data-based communications over the internet in the form of real time voice, video and messaging capabilities.
COVID-19 and the importance of cloud communication
Cloud communication proved to be so vital for businesses with the spread of COVID-19 by ensuring that enterprises kept going, helping with remote work whilst staying connected with customers.
This fact was reflected in statistics reported by Cloud comms giant Twilio with Q3 2020 revenues in the company exceeding market analyst expectations and rising by around 52% to US$448 million and surpassing forecasts by around US$40 million.
The cloud market worldwide is expected to reach over $295 billion by 2021, according to a Markets and Markets report.
In addition, businesses are searching for cloud-based tools that are easy to deploy and are secure and cost-effective. For example, Cisco Webex, Microsoft Teams and Avaya Spaces have helped office teams and customers stay connected and increase remote employee productivity.
As well as turning their company digital which increases the possibility of adopting cloud communication in companies. “Cloud communications are critical to the company’s ability to continue doing business,” says Peter Jensen, SVP, Chief Brand and Innovation Officer at Moleskine. “It has been hard, but we have been using Slack, Dropbox and Zoom for some time, simply because of the highly distributed nature of our company.”
The perks of cloud comms
Cloud communication boosts efficiency by enabling a single association space where users can work on documents, schedule meetings, make calls, and more from anywhere at any time.
Cloud communication helps businesses by removing physical barriers – especially amid the prolonged phases of the pandemic. It reduces operating costs and requires simple deployment of equipment, all while achieving a unified work culture with the help of one internet connection.
Cloud adoption demands having an important cloud partner, which is the reason why more companies will be dependent on external cloud services in the coming years for multiple cloud capacity building.