Advertising

I’ll start with a provocative assertion: most telcos typically pay less attention to their brands than they ought to, and that doesn’t work for them. The proof: mobile service has become commoditized in over ¾ of the 50+ markets studied by Strategy&. In many Telcos, the responsibility for the brand sits in Consumer Marketing, meanwhile, […]<

In the age of information and the attention economy, the advertising industry is experiencing major changes. The Meta (Facebook) share drop might mark the beginning of great change coming to the advertising industry, and telecom companies might be at the center of it all. The pursuit of digital advertising by telcos is not a new […]