Potential growth for Disney shares with the power of artificial intelligence push investment firm Blackwells Capital to predict a 129% surge.
Advertising
Europe's watchdogs urged to oppose Meta's paid ad-free service subscription launched in Europe that forces users to pay a fee for privacy.
A class-action lawsuit against Hinge Paret company, Match Group, claims misrepresentation of services and intentional ensnarement of users.
YouTube has escalated its battle against ad-blockers by intentionally slowing down for users employing such tools to get ad-free content.
Google is considering replacing some of its employees with AI, paving the way for the new norm for the company, the Google AI jobs.
X, formerly known as Twitter, is in trouble again with advertisers after Elon Musk’s latest controversial tweet.
AI chatbots by Meta that exhibit different personalities will come to the platofmr as soon as September, FT Source.
I’ll start with a provocative assertion: most telcos typically pay less attention to their brands than they ought to, and that doesn’t work for them. The proof: mobile service has become commoditized in over ¾ of the 50+ markets studied by Strategy&. In many Telcos, the responsibility for the brand sits in Consumer Marketing, meanwhile, […]
In the age of information and the attention economy, the advertising industry is experiencing major changes. The Meta (Facebook) share drop might mark the beginning of great change coming to the advertising industry, and telecom companies might be at the center of it all. The pursuit of digital advertising by telcos is not a new […]
Online consumption is constantly mounting with the continuous availability and deliverance of the internet. The margin of individuals going online to satisfy their shopping itch is increasing daily, and digital marketing has a massive role to play here. By promoting a particular brand, digital marketing creates a familiar ground between the consumer and the brand […]