Data Analytics

Salesforce signals strong

Salesforce Inc on Wednesday forecast first-quarter revenue above analysts’ estimates and doubled its share repurchase to $20 billion, indicating a strong cash flow for the company that has come under pressure from activist investors. The upbeat forecast and fourth-quarter results that beat analysts’ estimates pushed the shares of the cloud-based software provider up 14% in […]

The proliferation of smartphones and other mobile devices has boosted the amount of data passing through the networks of telecom companies. Telecom corporations must process, store, and analyze the available data. They may become more effective by streamlining the network, bettering the client experience, and strengthening security thanks to big data analytics. According to research, […]

Mobile Advertising and Data Analytics

I’m sure many of us can agree that digital advertising can be both interruptive and invasive. In addition, it can be perceived as one-directional advertising that does not allow for user engagement. Many media companies consider mobile advertising outdated and ineffective – but why is it still being used? Mobile advertising could be seen as a […]