Middle East

C’mon Nike, Talk to the Construction Industry. Just do it!

Nike Out-thinks its Competitors Again Iconic sportswear brand Nike has just unveiled a ventilation system to keep athletes cool. It’s called Aerogami and it works according to each wearer’s level of workout at the time. I’m sorry but my thesaurus hasn’t given me a better alternative to describe this tech. So I’m going to have […]

How Dubai Became a Regional Internet Powerhouse

Dubai internet speed has been a topic of concern for both residents and businesses. Despite progress in recent years, slow internet speed remains an issue in some areas. How can a city evolve to compete head-to-head with some of the world’s leading economic hubs for investment, business, and talent? The answer is surprisingly simple – […]

Empowering Regional Creativity

I’ve known Heather McDonald, one of the two protagonists of this article, for the better part of a decade. The impression she made on me, and doubtless, the whole media industry in the UAE was pure dynamite. As head of Filmmasters MEA, she had vision and an uncompromising attitude towards quality in both the films […]

Why the Middle East Won’t Offer Cheaper Social Tariffs

Global economic turmoil has permeated many different industries and of course, telecoms has not been the exception. One way governments try to mediate reality is by providing social tariffs, which offer qualifying customers discounted deals for broadband access, acting as a safety net for those who may be struggling to afford it. However, cheaper tariffs […]