Snapchat

Snap Hires Google Ad Executive to Help Improve Ad Performance

Snap Inc, owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. Darshan Kantak, who previously led product management for search ads at Alphabet Inc’s Google, joins Snap as senior vice president of revenue product. Before Google, […]

Snap Launches Enterprise Division to Help Businesses Build AR Features

Snap Inc, owner of photo messaging app Snapchat, launched a new division on Thursday that will help other companies build augmented reality features for their websites or apps. The division called AR Enterprise Services (ARES) marks the first time Snap will sell to business customers its AR technology, which can enhance photos and videos of […]

Digital Ad Market Shows ‘Signs of Life’ but Economy Clouds 2023 Outlook

When Snap Inc kicks off the third-quarter earnings season for tech and social media companies on Thursday, investors are expecting modest revenue growth across most of the sector as results will be compared with a difficult 2021 when Apple Inc privacy changes began to upend the advertising industry. But a possible recession next year makes […]

Snap’s Slowing Ad Growth Sends Inflation Fears Through Tech Sector

Snap Inc on Thursday forecast no revenue growth in the typically busy holiday quarter, sending a warning signal that rising inflation and the war in Ukraine could hurt other tech companies dependent on advertising revenue. Shares of Snap dropped 27 percent in after-hours trading. The owner of photo messaging app Snapchat is the first of […]

Snap Plays up Augmented Reality in Latin America, Asia Expansion

Snap Inc is speeding up its global expansion in countries from Mexico to Japan through tie-ups with wireless carriers and highlighting its popular augmented reality features, the company told Reuters. The parent company of the Snapchat photo messaging app is leaning on its relative safety during a period when social media platforms such as Meta’s […]

Snapchat’s growth records all time high after 4 years of drought

Snapchat, the social media application that everyone used back in the day just rose back from its pitfall.  From its inception in 2011, the messaging application was the first to introduce the concept of pictures and messages being only available for a short period of time before becoming inaccessible to recipients.   Ten years later, and the wondrous little app is witnessing its […]

New Snap kit might change the future of the A2P SMS market

The multimedia social messaging application Snapchat developed by Snap. Inc. has been looking to grow its network through new features. Snap kit allows developers to integrate some of Snapchat’s best features across their platforms. The company announced a move that might change the future of A2P SMS. Rather than tapping to an external service, the […]

Snapchat to stop 'promoting' Trump amid uproar over tweets

By BARBARA ORTUTAY AP Technology Writer OAKLAND, Calif. (AP) — Snapchat will stop “promoting” President Donald Trump on its video messaging service, the latest example of a social media platform adjusting how it treats this U.S. president. Last week, Twitter placed fact-check warnings on two Trump tweets that called mail-in ballots “fraudulent” and predicted problems […]