Google Cloud has launched a group of new tools that are generative AI-powered to enhance online shopping experiences and other retail operations.
What Are the Tools?
The group of tools are utilized based on artificial intelligence algorithms to help in creating original data or content, and all are based on the already existing information or patterns. In retail specifically it could bring to life visuals like product images and/or social media content, it vigorously generates customized product recommendations based on customers’ preferences and browsing history. As well as it creates interactive product descriptions that are extremely advanced and go beyond basic descriptions.
“In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas,” Carrie Tharp, Google Cloud’s vice president of strategic industries, said in the release that was announced on Thursday.
One of the crucial tools is the generative AI-powered chatbot offers a virtual assistant to help in answering customer’s questions, presenting some recommendations, and finishing tasks within online stores, the retailers can use on websites and mobile applications. Well, no one now will bother you while shopping, nagging about how extremely ugly that hoodie looks on you. We all have been through this dilemma.
Another tool focuses on modifying marketing materials and advertisement copies based on the customer’s specific taste. It can create unique and impactful marketing strategies and materials to show up in such harsh competition in this market. Thus it gives a better customer experience to satisfy them and can actually enterprise sales.
A third tool, when the generative AI in retail chatbots do some automation duties to give the time and perfect complex tasks to improve the operational efficiency.
“At Google, we believe the future of retail isn’t just online, it’s everywhere. That’s why we’re bringing the power of Google Distributed Cloud Edge and cutting-edge AI to brick-and-mortar stores.
With GDC Edge, we’re empowering physical stores to deliver seamless, personalized customer experiences while optimizing operations and gaining valuable data insights. From AI-powered checkout solutions to real-time product recommendations, we’re excited to help retailers unlock the full potential of their physical spaces and stay ahead in the evolving retail landscape,’ said Google.
No Matter What, But…
Despite the advancements in AI technology, challenges persist. No matter which level of progression it reaches, there are always ‘but’ to be considered. Customers may not trust the virtual assistant’s taste and how it may not handle their data responsibly.
Some may say it’s not human enough. And some may face biased interactions based on the training data that have been fed to it, mitigation strategies are requested!
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