Search results for "X"

GPT to Power Apple’s Next-Gen AppleCare Services

Apple Inc. is cooking something that’s going to make their customers experience seamless with the unleashing of their secret intelligent weapon, Ajax, according to Bloomberg’s Mark Gurman in Power On. Just a fancy way of saying: an AI model that’s been fed a lot of data to make it, well, artificially intelligent. Basically, Siri on […]

Think CX Is Dead? Here’s Why You’re Wrong

CX Isn’t a Direct Revenue Generator, but It’s Still Key to Success In Forrester’s latest report on the future of the European market, there’s a concerning prediction. In 2023, the analyst firm estimates that one in five customer experience (CX) programmes will disappear if they aren’t able to prove their return on investment (ROI). At […]