Digital Marketing

Informational Social Influence, social proof, psychology, twitter, blue tick,

The psychology of informational social influence relies on the human tendency of following others’ leads in certain situations.

digital marketing in the metaverse

How would you know a product exists if you don’t hear/read about it? Marketing and advertisement have been around since the beginning of trade. At first, people would purchase goods based on their word-of-mouth reputation. Today, however, all of that has transformed into a billion-dollar industry, and marketing and advertisements have become essential keys to […]

digital marketing trends 2023

If you are a business owner interested in the latest digital marketing innovations, this article is right for you. We created this list of digital marketing trends for 2023 to help entrepreneurs stand out and get a competitive edge in the market. Statistics say that the digital marketing industry is predicted to reach $807 billion […]

AI marketing tools

Artificial intelligence (AI) tools are now widely used in marketing and almost any other industry you can think of. Companies of all sizes use the best AI marketing solutions to promote their brands and enterprises and scale their efforts exponentially. Using AI-powered marketing tools should be a component of your business strategy whether you’re a […]

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Online consumption is constantly mounting with the continuous availability and deliverance of the internet. The margin of individuals going online to satisfy their shopping itch is increasing daily, and digital marketing has a massive role to play here. By promoting a particular brand, digital marketing creates a familiar ground between the consumer and the brand […]

AI in Sales

Companies that adopt the changes Artificial Intelligence (AI) brings will flourish. But what about those who use AI in sales?   Sales are continually known as people-to-people (P2P) businesses. Still, technologies such as AI are making expert sellers reconsider the balance between machine and human, leading to predictive sales AI. Automation has been impacting sales […]