Apple Panics and May Launch Foldable iPhone
A foldable iPhone is rumored to soon be offered by Apple. Why is that?
Well, large numbers are returning their Apple Vision Pro headsets, demanding their $3500 back. They’re not comfortable, which seems to be the biggest complaint expressed on X.
Apple will undoubtedly take a huge reputational hit over the Apple Vision Pro, and it is a classic reaction for any company to latch onto a fad offered by competitors, particularly a fad that’s becoming, well, more than a fad, if sales figures are to be believed. The International Data Corporation (IDC) study offers predictions of the foldable phone shipments worldwide for the next five-years: “The worldwide foldable phone market will reach 20.4 million devices in 2023, up 43.9% from the 14.2 million units shipped in 2022. Total foldable shipments worldwide will reach 54.3 million units by 2027, resulting in a CAGR of 30.8% from 2022 to 2027.”
“Recent flagships launched over the past six months have been extremely impressive in design and eye-catching good looks,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Also, the build improvements on the latest models are a step in the right direction for the industry as consumers can feel more confident regarding durability and life span.”
Carolina Milanesi, Tech Analyst: “Foldables are still a niche market, but they hold potential to change how we interact with our smartphones.”
For a company that’s just launched a product with the word vision in it, Apple sure isn’t showing much vision with the introduction of a foldable mobile. It’s copycat and ultimately will hurt the brand more than the Vision Pro mess.
All we can say is that Apple’s ‘foldable’ better have some extraordinary Apple-esque innovations.
“The success of foldable phones will depend on addressing price, durability, and app optimization. Manufacturers need to get these right to reach a wider audience,” stated Ben Wood, Connected Consumer Solutions (CCS), the technology research firm.
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