Chinese consumer electronics company Oppo announced late last week plans to expand its products and services within Latin America, specifically the Chilean and Columbian markets, to increase its market share.
The company’s expansion into the South American continent comes following a series of achievements it has ranked up in Mexico in 2020.
“Latin America represents an important role in our global market development plans. With growing mobile Internet connectivity in the region and relatively high smartphone penetration rate – especially in Chile and Colombia – we are excited to be entering these new markets where we can bring our innovations to more users and partners,” said Scott Zhang, Overseas Business Lead at OPPO.
According to Figo Zhang, President of Oppo LATAM, since first tapping into the Mexican market in 2020, Oppo has become one of the fastest growing brands in the country, recording YoY growth of 1200 percent.
“Thanks to the strong performance in Mexico, we have more confidence to bring our innovative products and services to Chilean and Colombian users. We have long-term ambitions for the Latin American market, where our goal is to become the region’s leading smartphone brand,” said Figo Zhang, said in a statement.
Oppo considers Latin America as one of its many success stories in its global expansion.
Since it first began international operations in 2009, the company has gone on to establish an official presence in more than 40 markets across 6 continents worldwide, collaborating with local partners to bring its leading products and services to millions of users.
To date, Oppo has formed partnerships with over 80 network operators in these markets, including a series of partnerships with the likes of América Móvil, Vodafone, KDDI and Softbank. These partnerships have helped OPPO gain traction in their respective markets and have contributed significantly to its global development.
Seeing a promising future in both the economic and technological development of the Latin American market, the Chinese electronics maker will look to continue to invest in the region, widening access to its products and services for more people worldwide.
According to Canalys, Oppo shipped 37.6 million smartphones in this year’s Q1, a number which is up from 23.5 million sales for the same quarter last year and worth 11 percent of the overall market share.