Meta Platforms is said to be outperforming other social media platforms with their digital advertising techniques or their target weekly ad.
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YouTube ad-blockers are at risk as the company explores server-side ad injection to stop the attempts to bypass ads.
Meta announced that it is introducing new WhatsApp AI tools to help small and medium businesses better target their ads.
Samsung released its new tablet ad in response to Apple’s faux pas, making users ask who won. Apple or Samsung?
YouTube has escalated its battle against ad-blockers by intentionally slowing down for users employing such tools to get ad-free content.
Meta disclosed information on its AI political ads policies, which include a requirement for advertisers to declare whenever they use AI.
Facebook and Instagram are rolling out a new ad-free subscription that could change the game by nixing ads from your scrolling—for a fee.
Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram. The system offers advertisers three risk levels they can select for their ad placements, with the most […]
Snap Inc on Thursday forecast no revenue growth in the typically busy holiday quarter, sending a warning signal that rising inflation and the war in Ukraine could hurt other tech companies dependent on advertising revenue. Shares of Snap dropped 27 percent in after-hours trading. The owner of photo messaging app Snapchat is the first of […]
Google search ads lifted parent Alphabet Inc close to Wall Street sales expectations on Tuesday, sending shares up on relief that the world’s biggest seller of online advertising may withstand a global recession better than smaller rivals. A trio of Alphabet executives sounded caution on a call with investment analysts, using “uncertain” or “uncertainty” at […]