Research conducted by a leading global telecoms provider, reveals that more than three quarters of business executives from sports organisations are seeing improving fan engagement – and delivering new, improved and a more innovative fan experience – as a key to future success. The research indicates that 5G will drive and enable such experiences more than any other technology.
Released at the official opening of the Vodafone Business Lounge at the Ricoh Arena, home of Wasps Rugby and Netball Club’s in Coventry, the research sought the opinions of key decision-makers within the sports sector across the UK and on a global level. Over 76% confirm their organisation will use 5G as a platform for innovation and 74% think that it will underpin efforts to meet increasing fan expectations.
The study went on to suggest that 76% predict that 5G will have a bigger impact on fan experiences than that of 4G. The same proportion suggest that 5G will enable them to improve fan engagement with applications such as live-streaming video, mixed reality experiences and real-time access to information re-innovating the fan experience both for those live at the event or those watching on screens.
Anne Sheehan, Director of the national sports council said: “Sport is an area where 5G technology will have a huge impact. It has the potential to transform the fan experience; change the way sports organisations operate, open up new revenue opportunities; and help athletes improve their fitness and training programmes. Our holographic call with Steph Houghton last year was a great example of how technology can be used to bring fans closer to the action and give them experiences that were previously out of reach.”
In addition to the experiences of fans, sports leaders also highlight innovation (30%), player performance (30%) and talent (27%) as their main concerns. However, while 78 % believe the sports sector drives and is a catalyst for incredible innovation, 70% believe it is behind in terms other industry sectors when it comes to adopting new technology.
Anne added: “It is hugely encouraging that a remarkable 80% of sports organisations believe 5G will underpin how they run their companies. We want to help organisations understand the potential of 5G and benefit from its speed, responsiveness and reliability. We think this technology is a game-changer for businesses, the economy and the UK as a whole.”