Ooredoo reaches top 40 global telcos for the first time
Qatari telecoms giant Ooredoo Group announced on Sunday that it has reached the 40th position in the top 50 global telecommunications brands, up one place from 41 in 2020, as confirmed by the Brand Finance Telecoms 150, 2021 report.
This is the fifth consecutive year where Ooredoo Group has appeared on the list, as it boasts a total brand valuation of more than $3.22 billion; in parallel, the telco improved its Brand Strength Index reaching its highest ever figure, while maintaining its brand rating of AA+ for the third consecutive year.
According to the report, the Doha-based provider has also maintained its dominance in the region, as it remains in the top three most valuable brands in the Middle East.
Industry valuation and strategy consultancy Brand Finance produces the rankings list annually according to valuations of telecommunications companies across the globe. Brands are first evaluated to determine their strength based on factors, such as marketing investment, consumer familiarity, loyalty, staff satisfaction, and corporate reputation.
This strength is then used to quantify the brand’s value by calculating the proportion of a business’s revenue that is contributed by the brand. Information from each process is used to create rankings of the world’s most valuable telecoms brands.
Brand Finance’s report closely monitored Ooredoo Group’s brand value since its global brand rollout in 2013, with the group featuring in the top 50 global telecommunications brands for five consecutive years. The Doha-based telecommunications operator is now active in 10 markets across the Middle East, North Africa, and Southeast Asia.
“Despite the challenges due to the global Covid-19 pandemic, Ooredoo Group continued to make significant investments across its operations in 2020, including an ongoing complete digitalization program and substantial network upgrades,” the report added.
It highlighted that the group’s commitment to complete customer satisfaction, especially evident in its efforts to support communities and governments in the fight against the pandemic, also strengthened overall brand value.
“We are delighted to confirm that not only are we recognized again as one of the top 50 global telecommunications brands, but that we have moved up one rank from last year and have also reached a new group record with our Brand Strength Index,” Sheikh Mohamed bin Abdulla al-Thani, deputy group CEO at Ooredoo, commented.
All these factors demonstrate the telco’s significant contribution to the telecommunications industry, and such industry recognition of this contribution gives us great pride. “We attribute our success to our exemplary leadership team, with the solid backing of our progressive board of directors and our visionary leaders in Qatar, and of course our many dedicated employees across our global footprint,” al-Thani noted.
“Putting the challenges of 2020’s global pandemic behind us, we look to the future with a continuation of our plan to meet the needs of new customers and new markets around the world, developing our products and services with progressive, innovative technologies,” he highlighted.