Digital Advertising

telcos in advertising

In the age of information and the attention economy, the advertising industry is experiencing major changes. The Meta (Facebook) share drop might mark the beginning of great change coming to the advertising industry, and telecom companies might be at the center of it all. The pursuit of digital advertising by telcos is not a new […]

Google Monopoly Case

Google is one of the, if not the biggest, names worldwide and is a crucial aspect of daily life as an individual or a corporation. The tech giants are owners of technological leaps such as android and, of course, the Google search engine. Such innovations paved the way for Google’s greatness, but they also pushed […]

Digital Campaigns for Advertisers

Meta, the multi billion dollars company previously known as Facebook has been facing backlashes regarding their advertising and digital campaign policies in addition to their customer support. With an estimated 36.8 percent of all the people on Earth using Facebook daily according to Data Reportal, it is difficult to apprehend why the company has not taken any […]

Google Ads

Google Ads improves scripts while also revealing that legacy scripts would be phased out later this year. In what it calls a “new Google Ads script experience,” Google Ads has revealed a variety of script upgrades. Google Ads scripts allow advertisers to control their Google Ads data programmatically using simple JavaScript in a browser-based IDE. […]

Report Disney cuts back on Facebook, Instagram ads

MENLO PARK, California (AP) — The Walt Disney Co. has “dramatically” slashed its advertising budget on Facebook and Facebook-owned Instagram, according to a report in the Wall Street Journal. It’s the latest setback for the social network, which is facing a growing advertising boycott over its policies and actions on hate speech on its platforms. […]

Telecom operators play a big role in digital advertising

During the Covid-19 pandemic, buying clothes, running your business and even buying food have been done through digital platforms.  Telecom operators have played a big role in digital advertising especially when it comes to health. Telecommunications services have been collaborating with doctors and charity foundations to facilitate people’s life during the lockdown. Digital marketing can […]

Starbucks latest to say it will pause social media ads

Starbucks is the latest company to say it will pause social media ads after a campaign led by civil rights organizations called for an ad boycott of Facebook, saying it doesn’t do enough to stop racist and violent content. Starbucks said Sunday that its actions were not part of the “#StopHateforProfit” campaign, but that it […]

By BRIAN SLODYSKO, ALEXANDRA JAFFE and ZEKE MILLER Associated Press WASHINGTON (AP) — No more rallies. No more door-knocking. And no more in-person fundraisers, raking in dollars from dozens of millionaires at once. The coronavirus has disrupted American life, and the 2020 presidential campaign is no exception. Amid calls for social distancing to stop the […]