Digital Advertising

Snap Hires Google Ad Executive to Help Improve Ad Performance

Snap Inc, owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. Darshan Kantak, who previously led product management for search ads at Alphabet Inc’s Google, joins Snap as senior vice president of revenue product. Before Google, […]

Digital Marketing in the Metaverse: A Stroke of Genius

How would you know a product exists if you don’t hear/read about it? Marketing and advertisement have been around since the beginning of trade. At first, people would purchase goods based on their word-of-mouth reputation. Today, however, all of that has transformed into a billion-dollar industry, and marketing and advertisements have become essential keys to […]

Here's What Twitter Lost in Advertising Revenue in Final Months of 2022

Top advertisers on Twitter slashed their spending after Elon Musk’s takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest shock to the company’s dominant revenue source. Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to the […]

The Future of Telcos in Advertising

In the age of information and the attention economy, the advertising industry is experiencing major changes. The Meta (Facebook) share drop might mark the beginning of great change coming to the advertising industry, and telecom companies might be at the center of it all. The pursuit of digital advertising by telcos is not a new […]

The Google Monopoly Case and Its Causes

Google is one of the, if not the biggest, names worldwide and is a crucial aspect of daily life as an individual or a corporation. The tech giants are owners of technological leaps such as android and, of course, the Google search engine. Such innovations paved the way for Google’s greatness, but they also pushed […]

Meta’s Downfall and Unresolved Bugs in Digital Campaigns for Advertisers – A Reality Check!

Meta, the multi billion dollars company previously known as Facebook has been facing backlashes regarding their advertising and digital campaign policies in addition to their customer support. With an estimated 36.8 percent of all the people on Earth using Facebook daily according to Data Reportal, it is difficult to apprehend why the company has not taken any […]

Google Ads Updates Scripts to Make Automation Easier

Google Ads improves scripts while also revealing that legacy scripts would be phased out later this year. In what it calls a “new Google Ads script experience,” Google Ads has revealed a variety of script upgrades. Google Ads scripts allow advertisers to control their Google Ads data programmatically using simple JavaScript in a browser-based IDE. […]

Report: Disney cuts back on Facebook, Instagram ads

MENLO PARK, California (AP) — The Walt Disney Co. has “dramatically” slashed its advertising budget on Facebook and Facebook-owned Instagram, according to a report in the Wall Street Journal. It’s the latest setback for the social network, which is facing a growing advertising boycott over its policies and actions on hate speech on its platforms. […]

Telecom Operators Play a Big Role in Digital Advertising

During the Covid-19 pandemic, buying clothes, running your business and even buying food have been done through digital platforms.  Telecom operators have played a big role in digital advertising especially when it comes to health. Telecommunications services have been collaborating with doctors and charity foundations to facilitate people’s life during the lockdown. Digital marketing can […]

Starbucks latest to say it will pause social media ads

Starbucks is the latest company to say it will pause social media ads after a campaign led by civil rights organizations called for an ad boycott of Facebook, saying it doesn’t do enough to stop racist and violent content. Starbucks said Sunday that its actions were not part of the “#StopHateforProfit” campaign, but that it […]