To any music fanatic out there, such as myself, you’ve definitely heard of Spotify; I mean, who hasn’t. The platform is recognized by its algorithm that delivers artists every means to harness and reach the right audience. Artists are seeking one objective and one goal only: having a user press that small heart-shaped button that […]
Spotify
At an ad industry conference in New York this month, one of the key architects of Spotify’s podcasting strategy outlined what she saw as the biggest challenge facing platforms: how to moderate content. Chief Content and Advertising Business Officer Dawn Ostroff, the television veteran who had helped bring U.S. podcaster Joe Rogan and other top […]
Famous music streaming platform, Spotify, is seeking the expansion of its podcast branch with the acquisition of two podcast tech platforms, Chartable and Podsights, in an announcement made on Wednesday. While the final acquisition price has yet to be released, the acquisition step marks as a first towards the first significant buy-out the Swedish company […]
Songwriters get paid royalties for their written work, however, comedians don’t, therefore, the latter is hoping to change that, especially considering the popularity of their content on digital platforms. As such, Spotify removed the work of hundreds of comedians, including big names such as John Mulaney, Jim Gaffigan, and Kevin Hart, the Wall Street Journal […]
Spotify might be involving itself on the vertical video market, reportedly beta testing a scrollable feed of clips to accompany its catalogue of streamable music, after seeing several apps like Instagram and YouTube replicating TikTok’s style with a vertical short video feed. As such, the company has been testing a new feature in its mobile […]
Spotify will acquire audiobook distribution company Findaway, in an attempt to balance its catalog and creator tools in a similar fashion to its podcast offerings, the company said on Thursday. The company, based in Ohio, boasts a catalog of more than 325,000 titles, according to its website, having partnerships with Apple, Amazon, and other retail […]
Spotify’s rising success drives it to explore new horizons with generating ads on podcast for higher revenues, as Britain’s watchdogs direct their attention towards Europe’s streaming platforms, Reuters reports. “We are increasing our ads business marketing workforce by over 70 percent in Europe, Australia, and Canada … and that’s off a pretty sizable base,” Spotify’s head of […]